What a Creator station is (in one paragraph)

A Creator station is a live, AI-curated radio station with your identity attached. Listeners visit your station URL and hear a continuous stream that follows your persona prompt, picks music from musen’s catalogue, and optionally lets your AI host introduce tracks in a voice you’ve chosen. It’s closer to a real radio station than to a playlist. Listeners drop in and out, they don’t consume a fixed track list. You control the brief; the AI does the heavy lifting.

Setting it up: three real steps

1. Upgrade to Creator (€12,99/month, see /creator). 2. Shape your on-air persona. Name, description, cover art (1:1 image, minimum 800×800), persona prompt (1–3 sentences, see examples below), optional AI host voice. 3. Hit Go Live. musen starts streaming within a few seconds; listeners arrive via the URL you share. The whole setup takes under five minutes once you know what your station is for.

Persona prompt examples

A good persona prompt is specific about vibe, era / genre range, and excluded zones. Examples that work: "Late-night warm electronic. Heavy on 1990s ambient and modern downtempo. No vocal house, no early-2000s lounge." Or: "Sunday morning Lisbon. Mostly Portuguese and Brazilian vocal jazz, with occasional bossa-nova classics. Keep energy below 0.5." Or: "After-work Berlin techno from 1995 to 2010. Avoid commercial big-room from after 2008." The model uses these as a soft constraint on every selection.

Production: pre-recorded segments

Beyond the live stream you can pre-produce 30-minute segments that mix music with AI-hosted talk moments, jingles, and themed blocks. Segments are reusable assets: drop them into your live station as "shows", or release them as standalone audio drops. Each Creator subscription includes a monthly credit pool for segment production; segment-only Creators (no live station) get a slightly larger pool. Segments are downloadable as MP3 for distribution outside musen.

Going live: what listeners experience

A first-time listener visits your station URL on any modern browser (or, soon, native iOS / Android) and hears your stream within 1–2 seconds. They see your cover art, your station name, and the currently playing track. They can Love a track to influence your station’s future selections (yes. Your audience also trains your AI DJ, by design). They can leave and return later; their session reconnects to wherever the station is currently at.

Distribution + embedding (with copy-paste snippet)

Your station URL is shareable anywhere: X / Bluesky / TikTok / WhatsApp / your newsletter / your site. musen exposes an oEmbed endpoint so platforms that support it (Notion, Slack, Discord, etc.) auto-render a play card. To embed your station directly on your own site, drop this into your HTML: <iframe src="https://musen.live/embed/station/your-slug" width="320" height="120" frameborder="0" allow="autoplay"></iframe>. The iframe player respects the visitor’s autoplay policy and never starts audio without a click.

Audience-building tactics that actually work

Three patterns we’ve seen work across early Creator stations. 1. Tie the station to a specific time ("the 11pm warm-up", "Sunday morning kitchen radio"). Specific moments are easier to remember than vague vibes. 2. Re-share the URL with a track call-out rather than a generic "listen to my station". A specific now-playing post on social converts much better than a station announcement. 3. Cross-promote with one other Creator station per week. Co-promotion compounds; isolated stations grow slowly. Co-host features (running two Creator stations together for a live show) launch in Q3 2026.

Roadmap: monetization + uploads

Three big items coming in 2026 H2. Monetization: revenue share on listens, tip jar, and direct sponsorship slots in segments. We’ll publish the rate sheet once it’s finalised. Upload-your-own-music: bring your own tracks into your station with licensing handled by musen. Useful for label-owned catalogues, original artists, and creators with rights-cleared archives. Tokenised royalties: optional, opt-in mechanism that lets fans hold a stake in a station’s revenue. None of these are required to run a Creator station today; they’re upside.

Common questions

Do listeners need a musen account? No. Anyone can listen via the URL. Can my station play 24/7? Yes. Once live, the AI DJ keeps streaming until you stop it. Can I pause and resume? Yes; pausing keeps your URL live with a "back soon" card. Is there a download limit on segments? No on Creator. Can I license my downloaded segments commercially? Yes, with attribution to musen as the production tool. Full licensing terms are at /press.

Start your station

Read more about Creator at /creator, or go straight to musen.live and upgrade from Account. If you want to talk through your station idea before you set it up, email admin@musen.live. We’ll help you tune the persona prompt.